Betty Boop Time Travels to New York, and Broadway, Next Spring

A long-in-the-works musical about Betty Boop, a curvy flapper first featured in animated films of the 1930s, will open on Broadway next spring following a run in Chicago last year.

“BOOP! The Betty Boop Musical” has some thematic echoes of last year’s “Barbie” movie, although it was in the works before that film came along. The stage production imagines that Boop leaves her early-20th-century film life to travel to present-day New York, where musical comedy ensues. (Her first stop: Comic-Con.)

The show was staged late last year at the CIBC Theater in Chicago, where The Chicago Tribune gave it an encouraging review (“there is a great deal to like, and much more work still to be done,” wrote the critic Chris Jones). The Broadway production is to open next April at a theater operated by the Shubert Organization, according to a statement from the production on Thursday; the production did not announce specific dates, theater or cast.

“BOOP!” features music by David Foster, a songwriter and music producer who has won 16 Grammy Awards. The lyrics are by Susan Birkenhead (a Tony nominee for “Jelly’s Last Jam” and “Working”) and the book is by Bob Martin (a Tony winner for “The Drowsy Chaperone”). The show is being directed and choreographed by Jerry Mitchell, who won Tony Awards for choreographing the 2004 revival of “La Cage aux Folles” and the 2013 production of “Kinky Boots.”

The musical’s lead producer is Ostar Productions, led by Bill Haber, who was among the founders of Creative Artists Agency and who has credits on more than 50 Broadway shows. “BOOP!” is being capitalized for up to $26 million, according to a filing with the Securities and Exchange Commission.

Even for Broadway, where musicals often take years to develop, this one has had a remarkably long journey: Haber has been working on a Betty Boop musical for more than two decades, changing creative team members and collaborators along the way. In 2003, Variety reported that a Boop musical was planned for Broadway in 2005; in 2008, The New York Times reported that Foster was attached and a Broadway bow was expected in the 2010-11 season. (Neither of those productions happened.)

Betty Boop was created by Max Fleischer and was initially depicted, in a 1930 film, as a poodle with some human characteristics; subsequently the character was fully human, although with improbable proportions. The character has been adapted in various forms over the years, including for merchandise that has kept her image in the public eye. She has been seen as a sex symbol of sorts, often with short dresses, a squeaky voice and a signature expression, “Boop-Oop-a-Doop.”